A National Tourism Campaign, ‘Visit Nepal 2020’ is the national attempt best known to invite and sustain tourists in Nepal with the massive number of two million by the end of the year 2020. This concept comes under the Ministry of Culture, Tourism and Civil Aviation which is objected to promoting ‘Hill travels and tours’. Among national and international travelers. Additionally, the government believes that, with the launch of this ambitious campaign, the country will lead in the sector of tourism providing job opportunities to over one million people all around the country. Engagement of locals in this field will help them improve their livelihood as well. This campaign is aimed to be run in major international cities by collaborating with airlines, private sectors or national and international organizations. Marketing and promotions are the musts for being successful and increasing the success rate, so different brands and sub-brands will be involved along with media support.
For this campaign, the government has planned to develop new products which are divided into 5 clusters; i.e. Culture, Cities and Leisure, People and Heritage, Outdoor and Adventure, Religion and Pilgrimage, and Nature and Wildlife. To develop and promote all these sectors, one major hub for tourism will be marked and selected in every region where facilities like home-stays, community-based products will be boosted. The major emphasis will be given to infrastructural development like food, shelter, and clothing along with other secondary needs. The government has also planned to bring two more international airports in Nepal; Gautam Buddha Airport in Bhairahwa and Pokhara International Airport in Pokhara. Construction and management processes are going on full pace along with maintenance of Tribhuvan International Airport and different local airports. Land transportation linking the neighboring countries, India, China, Bhutan, and Bangladesh will also be improved. To improve the standard of development and services, different training and awareness programs will also be launched.
The Ministry Of Tourism is planning to improve the educational sector providing education and training about Tourism and Hotel Management. Nepal Academy of Tourism and Hotel Management (NATHM) is the most popular governmental institution acknowledging about tourism and hotel management, which is also upgrading day by day. As most of the youths are involved in internet and virtual world, the government is publishing different trekking and guidebooks in order to make them aware and engaged in Tourism field. Creation of a free Wi-Fi zone in many areas has also contributed a lot to this. Different events, fate, and festivals will be organized to endorse the campaign.
The government and the tourism industry authoritatively of Nepal legitimately detailed that Nepal will take the year 2020 as “Visit Nepal 2020” a year focused on the tourism industry of Nepal with vision of making a sensible brand picture of Nepal as movement and vacationers goal, backing up the travel industry establishments of Nepal, improve the development of the tourism industry, and upgrade area the tourism industry as supportable industry. The governing body has needed to oblige more than one million visitors in the midst of the year of “Visit Nepal 2020”. The legislature has officially started the open association program for Visit Nepal Year 2020 for the courses of action and approach beginning from the year 2016/2017 to fortify and give a conventional establishment for the year 2020.
Since the shocking earthquake of 2015 Nepal has energetically fixed and modified landmarks, streets, settlement, and other frameworks. The tourism industry is presently back to pre-tremor levels. Almost around a million people visited Nepal in 2017. It is presently the fifth-most-famous tourism destination and number one best worth destination in the world. Nepal boasts unspoiled natural beauty, sky-high Himalayas Range and different but never-ending culture and traditions extend out all over the nation.
The Government of Nepal is working thoroughly to guarantee an effective tourism industry period until 2020. The Tourism Board set an objective of 2 million travelers visiting in 2020. Right now, the nation sees about one million traveler’s guests yearly and hope to double this number advancing Visit Nepal Campaign. Right now, the tourism industry board is running Visit Nepal Europe battle bolstered by representatives and representatives of Nepal in European nations.